CITY IDENTITY IN THE STRUCTURE OF THE URBAN IDENTITY OF IZHEVSK RESIDENTS

The article discusses the issue of correlation between urban identity and Izhevsk as capital Russia’s region. discussion is underpinned by notion which understood self-identification an individual against city residents; image territory, communities society. analysis shows that cognitive component identity, alongside with its affective praxeological component. aim research was to identify a residents. Based on results empirical research, carried out through surveys, semi-structured interviews, focus groups, it stated controversial character, can be seen from binary positions: “capital-region”, “uniqueness-typicality”, “innovation-tradition”, “social stability-social instability”, “initiative-passive”. hypothesis ambivalent has been proved. It opinion respondents who found problematic motivates develop via activating